The foundation repair industry often features aggressive sales tactics where salespeople promote a specific type of pier as a universal fix, regardless of the actual problem. Many of these salespeople work on commission, incentivized to sell as many piers as possible, whether they are necessary or not. In regions with expansive soils, among the numerous foundation companies, even well-meaning individuals can unknowingly perpetuate scams started by less ethical operators. Currently, the most common scams involve using misleading elevation readings to determine repair needs without proper standards, and offering lifetime warranties that primarily protect contractors from liability for failed repairs.

Areas with expansive soil have become hotspots for foundation repair fraud, impacting communities nationwide. While it's difficult to pinpoint the exact number of deceptive businesses operating in these regions, raising awareness about these practices is crucial.